I specialize in creating imagery that balances commercial requirements with artistic vision, whether you need social media content, styled packaging photography, or a full campaign shoot. I've worked with established brands like Podravka, Sarajevski Kiseljak Plivit Trade, as well as smaller artisan producers and wellness-focused food businesses.

Every project begins with understanding your brand — what you stand for, who you're speaking to and what story you want to tell. I don't just photograph products - I create imagery that communicates values, evokes emotion, and connects with your audience.

From concept to final image, my process includes:

• Art direction

• Recipe development and food preparation tailored to your brand aesthetic and story

• Prop sourcing and styling, creating a scene and story using vintage or modern pieces, natural textures, different backgrounds and intentional composition

• Natural light photography that enhances the beauty of real ingredients and gives the soft look feeling with shallow depth of field, or artificial light for more clean and commercial look

• Editing and post-production that maintains authenticity while ensuring polished, cohesive visuals.

I work with both regional brands and local businesses who value quality, authenticity, and storytelling.